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UNLIKELY IDEAS

“IT WAS AN UNLIKELY IDEA. UNTIL SOMEONE BELIEVES.”


Problem

For young people, the future is still unknown. Without any certainty about their personal and professional success, they feel insecure and end up not sharing their ideas.

The fear of failure and the worry that their ideas aren’t creative enough to be successful results in them not believing in their own potential.


Rational

Any idea young people have can be good. All it takes is for them to believe in it.

In order to motivate young people, we are going to present them with improbable ideas that ended up being a success. We are going to encourage them to share the ideas they believe in.


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Project // Eurobest 2018

Client // EDP

Art Director // André Santos

Copywriter // Tânia Catarino