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People’s Workshop

On September 22, the international day without cars. On this day, Renault dealers opened, as usual, but without a single car in the exhibition.

In the place where cars used to be, we created the People's Workshop, a place to find solutions to a better life.


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Agency // Publicis Lisboa

Client // Renault

Creative Director // Steve Colmar / Nuno Salvaterra

Head of Art // Guilherme Nunes

Art Director // André Santos

Creative Copywriter // José Picka

Copywriter // Frederico Magalhães

Designer // Tomás Pires

Designer // António Segurado