Once Upon a Time

Young lions 2019 - bronze

The briefing asked to communicate a FLAG summer bootcamp aimed at a children's and youth public.

In order to communicate the courses to the children and to their parents, we have found an element they both like and that brings them together: stories.

But if the dream of the younger ones was to be the protagonists, they no longer want to be the princesses and princes of these tales. Now they want to be the creators.

Thus, the concept was born: Rather than dreaming, it is creating.

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Project // Young Lions 2019

Client // FLAG

Art Director // André Santos

Copywriter // Tânia Catarino