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LAUNCH OF THE YEAR

“The launch of the year, any year.”


The aim of this campaign is to advertise Renault SELECTION’s used cars service by doing a re-release of the car.

With this campaign, Renault intends to demonstrate that its used cars selection is in accordance with the brand’s standards in a way that makes them suitable to be re-sold.


Agency // Publicis Lisboa

Client // Renault

Creative Director // Steve Colmar / Nuno Salvaterra

Head of Art // Guilherme Nunes

Art Director // André Santos

Creative Copywriter // José Picka

Copywriter // Tânia Catarino