LAUNCH OF THE YEAR
“The launch of the year, any year.”
The aim of this campaign is to advertise Renault SELECTION’s used cars service by doing a re-release of the car.
With this campaign, Renault intends to demonstrate that its used cars selection is in accordance with the brand’s standards in a way that makes them suitable to be re-sold.
Agency // Publicis Lisboa
Client // Renault
Creative Director // Steve Colmar / Nuno Salvaterra
Head of Art // Guilherme Nunes
Art Director // André Santos
Creative Copywriter // José Picka
Copywriter // Tânia Catarino